As we continue SAAMBR’s 70th Anniversary celebrations, we will be featuring a new Throwback Thursday series, comprising articles from our old newsletter, The Oricle. The Oricle was a quarterly newsletter produced by ORI to share our marine research with our strategic partners, interested individuals and members.
In the words of Rudy van der Elst, the previous Director of ORI – “In the early 1990s, the SAAMBR Council approved the appointment of a specialist fund-raising firm. It became evident that in order to raise funds we would need to raise our public profile. A team of communication and editorial consultants were allocated to focus on raising our brand awareness and for a whole year they worked with us. Accordingly, we set up a membership drive whereby various levels of membership (like Friends of ORI) each had defined benefits that included behind the scenes tours, a day with a top marine scientist, publications, free access to Sea World and specialist lectures. And so, it was that The Oricle had been born and stayed alive for a further decade. Although we printed a modest number of copies, we were sure to have them placed on strategic desks in the region. And it is possible that ORI’s programmes in the West Indian Ocean region may in part have been enhanced by The Oricle!”
The Oricle was clearly ahead of its time – science communication before the term was even coined! It has been a wonderful trip down memory lane. We hope you enjoy the Chronicles of The Oricle series. If you remember The Oricle, please share your memories with us!
By: Natasha Rambaran